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About Us

About Us

Activity Toys Direct Limited is now established as one of the UK's largest independent retailers of Children's Play Equipment.

Based in North Yorkshire, Activity Toys Direct has over 60 years of experience in the Toy Industry and have been trading online since 1998.

At Activity Toys Direct we constantly aim to innovate, delivering new standards to the distribution of large play equipment to our customers. Since 1998 Activity Toys Direct have grown year on year and relocated their distribution several times. The latest distribution centre utilizes 40,000 sq feet of warehousing allowing Activity Toys Direct to stock thousands of product. Unlike many online retailers, Activity Toys Direct are not reliant on third parties to fulfill orders and this means that we can roll out our popular 'Next Day' service on thousands of products.

At Activity Toys Direct we are proud of the products we sell. We chose our ranges carefully which is why you will only see good quality products on our site. We also believe that our customers should be able to buy great quality products at great value prices which is why we monitor the web constantly to make sure our prices are the best.

Activity Toys Direct are constantly sourcing new products and increasing the range offered to the UK. Join thousands of our customers and sign up to our newsletter for the our editorial recommendations and exclusive offers.